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Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980
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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-


Case studies

Advertising Western companies' licenses, trade-marks and trade-names in Hungary

The paper aims at delineating the ways of advertising in Hungary the products and services manufactured or rendered on the basis of a license purchased from a Western company whose trade-mark or trade-name is made use of when marketing the product or...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Laszlo Lindner
June 15, 1979
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Citation

Lindner , L. (1979a, June 15). Advertising Western companies' licenses, trade-marks and trade-names in Hungary. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-western-companies-licenses-trade-marks-and-trade-names-in-hungary


Research reports

Qualitative research into alternative Aquafresh positioning

The positioning and communication of Aquafresh inthe UK market is currently being re-examined tofind ways of improving the brand's performance.Due to the success of the brand in some overseasmarkets on different advertising platforms, it wasdecided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-aquafresh-positioning


Research papers

The participant observation as an adequate technique to built a brand diversification strategy

Brand can be used as a lever in a brand diversification strategy. But this requires a specific data collection, which is presented in this paper. This data collection has been conceived in intimate relationship with the nature of the brand, which is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Charles Krejtman, Charles S. Tchertoff
November 1, 1977
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Citation

Krejtman and Tchertoff (1977a, November 01). The participant observation as an adequate technique to built a brand diversification strategy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-participant-observation-as-an-adequate-technique-to-built-a-brand-diversification-strategy


Research reports

Qualitative research into 1977 paint advertising

This research was designed to assess how consumersevaluate Dulux against competition in terms of its premiumand to provide guidance on how its premium can be bestjustified in 1978. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-1977-paint-advertising


Research reports

Qualitative research into Bluebell for Bryant and May Ltd

Bryant and May Limited, in conjunction with DDB Limited,are currently progressing the development of their threeprimary No. 1 Lines. Although these brands are well-known in their respectiveareas, they are not strongly branded to the extent thate.g. a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research into Bluebell for Bryant and May Ltd. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-bluebell-for-bryant-and-may-ltd


Research reports

Qualitative research into Kelloggs Sultana brand positioning

Qualitative evidence has suggested that Sultana Bran isseen as an interesting, healthful and delightful breakfast cereal. However, the combination of a comparatively high-price per gram and a relatively small pack size could make the brand vulnerable...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Kelloggs Sultana brand positioning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kelloggs-sultana-brand-positioning


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market


Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Creative research on the Fray Bentos name. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/creative-research-on-the-fray-bentos-name